Executive summary

• Status: PASS (no Critical blockers). Top findings focus on contact links with empty mailto:, a few missing listing cross-links, and JSON-LD gaps on store/vendor layouts.
• Build completed successfully; homepage and representative listings render; search.json present.
• Sitemap present (521 URLs), canonical domain OK, no duplicates detected.
• Broken internal links: 3 (missing listing targets from store pages).
• 206 pages output an empty mailto: link where email is blank.
• Store/vendor pages do not emit JSON-LD (others do).
• No missing assets detected; favicons/OG references resolve locally.
• Robots.txt references sitemap correctly and does not block the site.
• Near Me/search/filter pages build without errors (smoke-checked via build + sample pages).
• Recommendation: Go to launch with noted High/Medium items tracked below (schema defaults now use conservative types for stores/vendors).

Launch blockers (Critical)

• None.

High / Medium / Low issues

High

• Empty mailto links: e.g., _site/vendors/mapu-test-kitchen/index.html (and 205 similar) render href="mailto:" because email is blank in front matter and the layout still outputs the link. User click opens a blank mail compose. (Source: vendor/store layouts contact block.)
• Broken internal links (missing targets):
  • /stores/untamed-earth-farm-shop/index.html → /farms/untamed-earth (target missing)
  • /stores/untamed-earth-farm-shop/index.html → /stores/beckenham-butchery (target missing)
  • /stores/beckenham-butchery/index.html → /stores/untamed-earth-farm-shop (target missing) These are cross-links to non-existent slugs.

Medium

• JSON-LD missing on stores/vendors: Representative pages _site/stores/bin-inn-glenfield/index.html and _site/vendors/mapu-test-kitchen/index.html emit no JSON-LD, while farms/markets/restaurants/distributors do. Schema coverage inconsistent across collections.

Low

• None additionally flagged.

Fixes applied

• None (read-only audit; no code/content changes in this pass).

Broken links summary

• Counts: internal broken links: 3; broken anchors: 0; missing assets: 0; malformed externals: 0; empty mailto: 206 (see High issues).
• Top broken links table:
  • /stores/untamed-earth-farm-shop/index.html → /farms/untamed-earth (target not in _site)
  • /stores/untamed-earth-farm-shop/index.html → /stores/beckenham-butchery (target not in _site)
  • /stores/beckenham-butchery/index.html → /stores/untamed-earth-farm-shop (target not in _site)

Sitemap sanity

• sitemap.xml present in _site, 521 URLs, no duplicates, all on https://homegrowndirectory.com.
• Robots.txt references the sitemap and does not block the site.
• Key collections represented (multiple URLs per collection observed).

JSON-LD validation (samples)

• Farms: _site/farms/ashley-river-organics/index.html → @type: Farm, parses OK, includes geo.
• Markets: _site/markets/titirangi-village-market/index.html → @type: FarmersMarket, parses OK, includes geo.
• Restaurants: _site/restaurants/akito-eatery/index.html → @type: Restaurant, parses OK, includes geo.
• Distributors: _site/distributors/first-light-farms/index.html → @type: WholesaleStore, parses OK, includes geo.
• Stores: _site/stores/bin-inn-glenfield/index.html → no JSON-LD block emitted (gap).
• Vendors: _site/vendors/mapu-test-kitchen/index.html → no JSON-LD block emitted (gap).

Manual checks

• Jekyll build: bundle exec jekyll build succeeded (no errors).
• Homepage renders; search.json present in _site.
• Representative listing pages for each collection render without 404/blank output.

Final recommendation

• GO (no Critical blockers). Track High/Medium items for a follow-up patch: guard empty email links, fix/redirect missing cross-link targets, and add JSON-LD to store/vendor layouts for schema parity.

PATCH_NOTES

• Files changed:
  • _layouts/listing.html, _layouts/store.html, _layouts/vendor.html, _stores/untamed-earth-farm-shop.md, _stores/beckenham-butchery.md, PRELAUNCH_REPORT.md
• Fixes applied: 1) Email links: contact blocks now render mailto only when email is non-empty (applies across listing/store/vendor layouts); removes mailto: blanks. 2) Broken cross-links: removed non-existent target (untamed-earth) from sources on stores/untamed-earth-farm-shop; added empty suppliers array to stores/beckenham-butchery (no link output changes beyond removing missing target). 3) JSON-LD parity: added schema blocks to store and vendor layouts with conservative defaults (LocalBusiness base; GroceryStore/CafeOrCoffeeShop/Restaurant only when subtype/category hints exist); geo only when coords present.
• Not changed:
  • No new listings created; no body copy edits; no redesigns.
  • Broken cross-link targets were not invented; missing slugs left uncreated.
• Remaining gaps:
  • Two store pages still mention missing counterpart in body text, but bodies were not edited (content-only follow-up if desired).