SEO Tightening Patch Report
What changed
- Canonicalised listing type labels in meta titles/descriptions to stable per-collection nouns (Farm, Market, Store, Vendor, Restaurant, Distributor) with only explicit overrides (e.g., grocery/cafe/restaurant signals already present in front matter).
- Improved meta description truncation to respect word boundaries, prefer ~155–160 chars, and strip dangling punctuation before adding an ellipsis.
Files changed
_includes/seo-meta.html
Before/after examples (titles + descriptions)
- Farm (
/farms/ashley-river-organics/):- After:
Ashley River Organics — Farm in Loburn, Canterbury | Homegrown Directory
Ashley River Organics in Loburn, Canterbury. Certified-organic orchard on the banks of the Ashley River growing heritage apples, pears and producing zero-waste juices.
- After:
- Market (
/markets/titirangi-village-market/):- After:
Titirangi Village Market — Market in Titirangi, Auckland | Homegrown Directory
Titirangi Village Market in Titirangi, Auckland. Monthly community market in Titirangi Village featuring food, produce, arts, crafts, vintage goods, health products, and live music.
- After:
- Store (
/stores/bin-inn-glenfield/):- After:
Bin Inn Glenfield — Store in Auckland, Auckland | Homegrown Directory
Bin Inn Glenfield in Auckland, Auckland. Bin Inn – bulk wholefoods & specialty grocery
- After:
- Vendor (
/vendors/mapu-test-kitchen/):- After:
MAPU Test Kitchen — Restaurant in Lyttelton, Canterbury | Homegrown Directory
MAPU Test Kitchen in Lyttelton, Canterbury. Foraging-based micro-restaurant in Lyttelton using wild and home-grown ingredients.
- After:
- Restaurant (
/restaurants/akito-eatery/):- After:
Akito Eatery — Restaurant in Oneroa, Auckland | Homegrown Directory
Akito Eatery in Oneroa, Auckland. Plant-based eatery embracing slow food and regenerative principles, serving seasonal breakfasts, brunches and lunches made from local ingredients.
- After:
- Distributor (
/distributors/first-light-farms/):- After:
First Light Farms — Distributor in Havelock North, Hawke's Bay | Homegrown Directory
First Light Farms in Havelock North, Hawke's Bay. Collective of farmers producing 100% grass-fed Wagyu beef and venison raised on pasture and ethically sourced from New Zealand farms.
- After:
(Before: titles/descriptions used prior heuristics that could emit varied type nouns like GroceryStore/CafeOrCoffeeShop and a simpler word-count truncation; after: canonical labels and cleaner truncation.)
Verification
bundle exec jekyll build(pass)- Spot checks confirm canonical type labels and cleanly truncated descriptions on the sampled pages above.