About Homegrown Directory
Homegrown Directory is a searchable directory of farms, producers, markets, grocers, cafés, and restaurants across Aotearoa New Zealand and Australia.
Listings focus on food grown or sourced using organic, regenerative, spray-free, wild, or land-aligned practices, with a strong emphasis on local and community-based food systems.
It exists to help people find food grown with care, close to home — and to make visible the relationships that support more resilient, place-based communities.
Homegrown is a directory, not a marketplace. It does not sell food. It maps who grows food, how it’s grown, and how it circulates locally.
- Not a ranking system
- Not exhaustive
- Not an endorsement
Why it exists
Food is not just a product. It is a relationship between soil, plants, people, and place.
Modern food systems have stretched that relationship thin. Long supply chains, centralisation, and scale-driven efficiency create distance between eaters and growers, towns and farms, story and source.
Homegrown exists as a response to that distance, supporting local production and making it easier for people and businesses to support one another close to home.
Who it’s for
- Households and individuals wanting to eat well and local.
- Chefs, cafés, and buyers sourcing from nearby growers.
- Growers and producers serving their regions and communities.
- Markets and retailers supporting small-scale, ethical supply chains.
- Travellers and newcomers wanting to connect with local food cultures.
How it works
What gets listed
Farms and growers, farmers’ markets, food makers and vendors, ethical grocers and retailers, cafés and restaurants sourcing locally and transparently.
What listings show
Growing practices (organic, regenerative, spray-free, wild, pasture-raised), locality, and sourcing relationships where available.
Relationship mapping
Farms supplying cafés, growers selling at markets, grocers supporting nearby producers — the directory makes local ecosystems visible.
Human-friendly search
Simple to browse on mobile or desktop, helping people find farms, markets, grocers, and eateries near them.
Example listing
Listings focus on practices, locality, and relationships — not rankings or marketing claims.
How integrity is maintained
- Listings are reviewed for relevance, transparency, and locality.
- Claims are described plainly, without certification inflation.
- Information is updated as it becomes available.
- The directory is not exhaustive and does not rank or endorse.
- Users are encouraged to suggest updates or corrections so the map remains accurate.
Trust & stewardship
- Who maintains Homegrown
- Homegrown is stewarded as an independent, values-led project focused on food grown with care for land, people, and place.
- Where it is based
- Based in Aotearoa New Zealand, with listings across New Zealand and Australia.
- How listings are curated
- Listings are curated for locality and transparency, with practices and sourcing described in plain language.
- Update cadence
- Updates are made on a rolling basis as new information is received.
- If something is incorrect
- Please suggest a correction or update so the directory stays accurate and community-maintained.
Who is behind it
Homegrown began as a local response to the difficulty of finding good food close to home, and is growing carefully across regions while holding the same principles: locality, transparency, and relationship.
The project remains intentionally ad-free and non-extractive, so communities are not treated as commodities.
Philosophy (context)
Across land-based cultures, Earth is understood as a living system — constantly cycling, feeding, and renewing.
When food is grown and shared locally, in relationship with land and community, those cycles remain visible and alive.
Whether approached through ecological science, lived experience, or simple practicality, the principle is the same: resilient food systems are built close to home.
What to do next
Homegrown exists to support local food systems and the communities that sustain them. Start local. Stay curious.